And so we already talked about the importance of having a brand story. We here at Flipsnack are big fans of telling stories. Instead, the copy for the Beetle car talked about the flaws of this car.
In an era when most automotive brands designed and advertised their cars to be bigger, wider and more flamboyant, Volkswagen’s strategy was different. It was one of the first authentic brand storytelling examples.
Why? Because it told a different story than what other car brands did at the time. Simon Sinek Brand storytelling in the ‘60sĪny Mad Men fans out there? Remember the vintage Volkswagen ad that advertised the Beetle in the ‘60s? You must know it. Often, the degree in which a brand manages to have a smart communication strategy is the differentiator between a product being remembered or easily forgotten. You see, in the Instagram and Tik Tok day and age, it’s utterly difficult for a brand to stand out.Īnd so, the ones that get storytelling right and manage to tell narratives that have meaning for their audiences do make it. Stories are an effective way to transmit important information and values from one individual or community to the next. We put ourselves in the character’s shoes and thus, are able to view things from a different perspective. A study conducted by Berkeley University in 2013 shows that stories change our brain. It is scientifically proven that our brains love stories. The story behind, if you want to put it in simple words. Everyone working in marketing, PR or advertising is talking about how brands should adopt (if they didn’t already) storytelling as a content strategy for their brands.īut for me, brand storytelling is just a fancy syntagm that represents what a brand is all about. As a marketer, I bet you heard and read about “ brand storytelling” a couple of hundred times over the past few years.
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